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Paolo Proto

Expert visual merchandising.

I am a highly creative person with over fourteen years of experience with the major industry leaders in retail while developing my professional profile in the area of Window Dressing and Visual Merchandising.

Having worked in different countries, my view is international and my experience enriched both personally and professionally.
I am a natural team player as well as capable of taking individual responsibilty.
My goal is to continue to progress professionally in the fashion world and to contribute my enthusiasm for my work.

Work History:

Bulevardeco: Visual Merchandiser and New Trend Reporter London: May 2013- present

- Analyzing and interpreting information to improve the audience’s understanding
- Editing articles and scripts for proper grammar and style
- Contributing to news or opinion blogs
- Offering opinions in the form of columns or editorials

Please for more information visit my blog at: http://www.bulevardeco.es/Blogcategorias/

El Corte Ingles: Marketing Brand and Product Supervisor - Barcelona - Spain : July 2010 May 2013

- Monitoring market trends
- Meeting with clients and various departments
- Carrying out consumer research
- Writing and presenting reports to clients and senior management
- Overseeing a team of junior staff
- Develop sales tools and collaterals
- Develop effective product positioning in the market
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Develop mid-term plan and financial analyses
- Brief and train sales personnel

MTPLUS Academy (Freelance) Professor of Visual Merchandising - Barcelona – Spain: February 2009 – June 2010 Train develop and educate MTPLUS professionals in the following areas:
- designing ideas for displays or following predesigned plans
- creating special displays to promote a specific product or promotion
- drawing designs and plans by hand or computer
- deciding how to use space and lighting creatively
- creating branded visual merchandising packs

Matador world the store (Freelance) Visual Merchandising - Berlin – Germany 1 month contract January 2009 - Lead and develop strategies to create trends in the area of dressing and Visual Merchandising for a chain of four stores.
- giving feedback to head office and buying teams
- setting up displays, dressing dummies, and arranging screens, fabric and posters
- hiring, borrowing or making props
- making sure that prices and other necessary details are visible
- coaching sales staff on how goods should be displayed
- taking down old displays S.L Golden Monkey. / BOX. Visual Merchandising Dept. Head and Showcase Spain and Portugal: March 2005- December 2008 I maintained a close relationship with the Department of Marketing and sales team to address new initiatives, in order to create a concept of visual merchandising and display for each season
and coordinate changes.
My goal was to get a consistent image of the brand across the twentyfour stores

Max Mara Fashion Group: Assistant Visual Merchandising and window dresser Barcelona: March 2004-February 2005

- Rotate weekly collections to renew the image of the store and use the maximum resources to encourage sales Dolce & Gabbana: Sales assistant and customer care Harvey Nichols London: 2001-2002
- Welcome and advise customers
- Handle payments
- Keep the shop floor clean and tidy

Donna Karan Sales assistant and customer care Harvey Nichols London: 2000-2001
- Welcome and advise customers
- Handle payments
- Keep the shop floor clean and tidy


2011-2011- ISEM Fashion Business School MADRID SPAIN
How to increase sales using visual marketing technique.

Marketing,Visual Merchandising & Interior Design Degree in commercial spaces.
Higher degree of dressing and Visual Merchandising.

2000 – 2002 - OPEN COLLEGE Network LONDON
Visual Merchandising and Interior Design.

LANGUAGE SKILLS: Italian Native – Spanish Fluent – English Fluent

COMPUTER SKILLS Advanced knowledge of Microsoft Office, Windows XP, Windows 7 , Outlook, Internet, Photoshop, Power Point.